Birchbox’s YouTube strategy is a mix of their own video content and unsponsored influencers who vlog about their experience with the product. The BirchboxTV Youtube channel has become a great point of entry for potential customers and has the right mix of their own industry authority and customer endorsement.
ClickZ – the website for “Marketing News Expert Advice” – featured a great article on Birchbox’s Youtube Channel.
Check it out!