--- title: Default HubSpot Blog | video strategy description: video strategy | --- [![redproductions](https://redproductions.hs-sites.com/hs-fs/hubfs/Redproductions-Images/logo.png?width=235&name=logo.png)](http://redproductions.com/) [Contact Us](http://redproductions.com/contact) [Free Consultation](http://redproductions.com/contact/) [1075 Foch St. Fort Worth, TX 76107](https://goo.gl/maps/MJ9lJ) **T:** [817 - 810 - 0777](tel:817%20-%20810%20-%200777) [info@redproductions.com](mailto:info@redproductions.com) [![](https://redproductions.hs-sites.com/hubfs/redproductions-fonts/bottom_logo.png)](http://redproductions.com/company/#) [*S*](http://www.steadfastcreative.com/) ![company.jpg](https://redproductions.hs-sites.com/hs-fs/hubfs/Redproductions-Images/blog-banner.jpg?width=2060&name=blog-banner.jpg "company.jpg") # Blog ### Filter Posts By: - [Uncategorized (125)](https://redproductions.hs-sites.com/blog/topic/uncategorized) - [Video Production (74)](https://redproductions.hs-sites.com/blog/topic/video-production) - [web video (23)](https://redproductions.hs-sites.com/blog/topic/web-video) - [Community (22)](https://redproductions.hs-sites.com/blog/topic/community) - [Fort Worth (22)](https://redproductions.hs-sites.com/blog/topic/fort-worth) [![](https://redproductions.hs-sites.com/hubfs/BTS_Pier1_02.jpg)](https://redproductions.hs-sites.com/blog/how-much-should-you-budget-for-video-production) ## [How Much Should You Budget for Video Production?](https://redproductions.hs-sites.com/blog/how-much-should-you-budget-for-video-production) Michael Manes | January 11, 2019 [![](https://redproductions.hs-sites.com/hubfs/BTS_Pier1_02.jpg) ](https://redproductions.hs-sites.com/blog/how-much-should-you-budget-for-video-production) | # TL;DR - Placing a valuation on your KPIs will help estimate the right budget - Determine production quality that fits your needs - Earmark budget dollars for media buys to accomplish goals | | --- | ## Do You Know How to Clearly Define the ROI on Video? As... [Read More](https://redproductions.hs-sites.com/blog/how-much-should-you-budget-for-video-production) [web videos](https://redproductions.hs-sites.com/blog/topic/web-videos) [Video Production](https://redproductions.hs-sites.com/blog/topic/video-production) [video strategy](https://redproductions.hs-sites.com/blog/topic/video-strategy) [videos](https://redproductions.hs-sites.com/blog/topic/videos) [![](https://redproductions.hs-sites.com/hubfs/images/IMG_8840%20(16x9).jpg)](https://redproductions.hs-sites.com/blog/how-to-tell-a-good-story) ## [How To Tell A Good Story](https://redproductions.hs-sites.com/blog/how-to-tell-a-good-story) Michael Manes | December 20, 2018 [![](https://redproductions.hs-sites.com/hubfs/images/IMG_8840%20(16x9).jpg) ](https://redproductions.hs-sites.com/blog/how-to-tell-a-good-story) | # TL;DR - **Videos should have a good story to be remembered** - **Good stories honor a basic format that is easily replicated** - **Include a relatable hero who has a clear need** - **Your hero needs to have a problem getting what they want** - **Your brand should be part...** | | --- | [Read More](https://redproductions.hs-sites.com/blog/how-to-tell-a-good-story) [web videos](https://redproductions.hs-sites.com/blog/topic/web-videos) [Video Production](https://redproductions.hs-sites.com/blog/topic/video-production) [video strategy](https://redproductions.hs-sites.com/blog/topic/video-strategy) [videos](https://redproductions.hs-sites.com/blog/topic/videos) [storytelling](https://redproductions.hs-sites.com/blog/topic/storytelling) [![](https://redproductions.hs-sites.com/hubfs/images/IMG_9606%20(16x9).jpg)](https://redproductions.hs-sites.com/blog/how-to-develop-a-strategy-for-your-video-production) ## [How To Develop a Strategy for Your Video Production](https://redproductions.hs-sites.com/blog/how-to-develop-a-strategy-for-your-video-production) Michael Manes | December 11, 2018 [![](https://redproductions.hs-sites.com/hubfs/images/IMG_9606%20(16x9).jpg) ](https://redproductions.hs-sites.com/blog/how-to-develop-a-strategy-for-your-video-production) | # TL;DR - **Use video to solve practical pain points for your brand** - **Understand who will see your video and how/where they will see it** - **Know how to measure success before you begin** | | --- | ## Are your videos converting viewers into customers? Your video... [Read More](https://redproductions.hs-sites.com/blog/how-to-develop-a-strategy-for-your-video-production) [web videos](https://redproductions.hs-sites.com/blog/topic/web-videos) [Video Production](https://redproductions.hs-sites.com/blog/topic/video-production) [video strategy](https://redproductions.hs-sites.com/blog/topic/video-strategy) [videos](https://redproductions.hs-sites.com/blog/topic/videos) ## [Red Productions Headed to College Sports Video Summit #CSVS](https://redproductions.hs-sites.com/blog/red-productions-headed-to-college-sports-video-summit-csvs) steadfastdev | June 05, 2012 This week, a few Red Productions team members will pack up and head East for the College Sports Video Summit in Atlanta. We've been [nominated for two sports video awards](http://blog.redproductions.com/bid/56213/Red-Productions-Nominated-for-Two-College-Sports-Media-Awards) for our work for TCU Baseball and TCU Football. [Read More](https://redproductions.hs-sites.com/blog/red-productions-headed-to-college-sports-video-summit-csvs) [CSVS](https://redproductions.hs-sites.com/blog/topic/csvs) [sports video](https://redproductions.hs-sites.com/blog/topic/sports-video) [sports video production](https://redproductions.hs-sites.com/blog/topic/sports-video-production) [TCU](https://redproductions.hs-sites.com/blog/topic/tcu) [tcu baseball](https://redproductions.hs-sites.com/blog/topic/tcu-baseball) [tcu football](https://redproductions.hs-sites.com/blog/topic/tcu-football) [Uncategorized](https://redproductions.hs-sites.com/blog/topic/uncategorized) [video strategy](https://redproductions.hs-sites.com/blog/topic/video-strategy) ## [What Does it Take to Create a Viral Video?](https://redproductions.hs-sites.com/blog/what-does-it-take-to-create-a-viral-video) steadfastdev | April 25, 2012 Creating a viral video is today's marketing gold rush. Companies everywhere are trying to create something that will get millions of views online and make them the cool kids on the block. As a responsible video production company, we want to provide... [Read More](https://redproductions.hs-sites.com/blog/what-does-it-take-to-create-a-viral-video) [viral videos](https://redproductions.hs-sites.com/blog/topic/viral-videos) [marketing](https://redproductions.hs-sites.com/blog/topic/marketing) [Uncategorized](https://redproductions.hs-sites.com/blog/topic/uncategorized) [Video Production](https://redproductions.hs-sites.com/blog/topic/video-production) [video strategy](https://redproductions.hs-sites.com/blog/topic/video-strategy) ## [Friday Favorite Videos — Staff Picks — 04.13.2012](https://redproductions.hs-sites.com/blog/friday-favorite-videos-staff-picks-6) steadfastdev | April 13, 2012 Here they are, the best videos on the web this week. Let us know your favorites in the comments. Have a good weekend! [Read More](https://redproductions.hs-sites.com/blog/friday-favorite-videos-staff-picks-6) [viral videos](https://redproductions.hs-sites.com/blog/topic/viral-videos) [branded content](https://redproductions.hs-sites.com/blog/topic/branded-content) [dallas video production](https://redproductions.hs-sites.com/blog/topic/dallas-video-production) [Uncategorized](https://redproductions.hs-sites.com/blog/topic/uncategorized) [Video Production](https://redproductions.hs-sites.com/blog/topic/video-production) [video strategy](https://redproductions.hs-sites.com/blog/topic/video-strategy) [viral](https://redproductions.hs-sites.com/blog/topic/viral) ## [Non-Branded, Branded Video Content with Joel McHale](https://redproductions.hs-sites.com/blog/non-branded-branded-video-content-with-joel-mchale) steadfastdev | April 09, 2012 Branded video content is becoming more and more prevalent on the web. Companies are realizing that to engage with consumers online, the 30 second spot model is largely ineffective. Instead, brands are trying to entertain their audience and create... [Read More](https://redproductions.hs-sites.com/blog/non-branded-branded-video-content-with-joel-mchale) [Advertising](https://redproductions.hs-sites.com/blog/topic/advertising) [web videos](https://redproductions.hs-sites.com/blog/topic/web-videos) [branded content](https://redproductions.hs-sites.com/blog/topic/branded-content) [marketing](https://redproductions.hs-sites.com/blog/topic/marketing) [Uncategorized](https://redproductions.hs-sites.com/blog/topic/uncategorized) [Video Production](https://redproductions.hs-sites.com/blog/topic/video-production) [video strategy](https://redproductions.hs-sites.com/blog/topic/video-strategy) [viral](https://redproductions.hs-sites.com/blog/topic/viral) ## [Funny Friday Web Videos](https://redproductions.hs-sites.com/blog/funny-friday-web-videos) steadfastdev | January 13, 2012 Each Friday, our staff picks their favorite videos on the web and we post them here for you to decide which is the best. Let us know which are your favorites in the comments. [Read More](https://redproductions.hs-sites.com/blog/funny-friday-web-videos) [Advertising](https://redproductions.hs-sites.com/blog/topic/advertising) [web video](https://redproductions.hs-sites.com/blog/topic/web-video) [tv commercial](https://redproductions.hs-sites.com/blog/topic/tv-commercial) [Uncategorized](https://redproductions.hs-sites.com/blog/topic/uncategorized) [Video Production](https://redproductions.hs-sites.com/blog/topic/video-production) [video strategy](https://redproductions.hs-sites.com/blog/topic/video-strategy) [viral](https://redproductions.hs-sites.com/blog/topic/viral) ## [New Year, New YouTube Features](https://redproductions.hs-sites.com/blog/new-year-new-youtube-features) steadfastdev | January 02, 2012 Happy New Year everyone! 2012 promises to be an exciting year for the world of online video. And we, your friendly DFW video production studio, are excited about new YouTube features that, when used correctly, can help increase views and conversions... [Read More](https://redproductions.hs-sites.com/blog/new-year-new-youtube-features) [viral videos](https://redproductions.hs-sites.com/blog/topic/viral-videos) [web videos](https://redproductions.hs-sites.com/blog/topic/web-videos) [dallas video production](https://redproductions.hs-sites.com/blog/topic/dallas-video-production) [Uncategorized](https://redproductions.hs-sites.com/blog/topic/uncategorized) [Video Production](https://redproductions.hs-sites.com/blog/topic/video-production) [video strategy](https://redproductions.hs-sites.com/blog/topic/video-strategy) ## [10 Tips to Creating Remarkable Corporate Video](https://redproductions.hs-sites.com/blog/10-tips-to-creating-remarkable-corporate-video) steadfastdev | December 14, 2011 I came across this article from Thomas Clifford on [DirectorTom.com](http://www.directortom.com/director-tom/2007/3/10/10-tips-to-create-your-remarkable-corporate-video.html) from 2007, and it's remarkable how relevant it still is today. So much of corporate video is so dreadfully boring when it doesn't have to be. Follow these tips on your next corporate... [Read More](https://redproductions.hs-sites.com/blog/10-tips-to-creating-remarkable-corporate-video) [corporate video production](https://redproductions.hs-sites.com/blog/topic/corporate-video-production) [dallas video production](https://redproductions.hs-sites.com/blog/topic/dallas-video-production) [dfw video production](https://redproductions.hs-sites.com/blog/topic/dfw-video-production) [Uncategorized](https://redproductions.hs-sites.com/blog/topic/uncategorized) [video strategy](https://redproductions.hs-sites.com/blog/topic/video-strategy) [video tips](https://redproductions.hs-sites.com/blog/topic/video-tips) [Load More](https://redproductions.hs-sites.com/blog/topic/video-strategy/page/2) Contact a Producer for a Free Consultation[Contact Us](http://redproductions.com/contact) **©Red Productions, LLC** Red Productions is not authorized, affiliated, associated or endorsed by Red.com, Inc. ("RED" or "RED DIGITAL CINEMA"). 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