Happy New Year everyone! 2012 promises to be an exciting year for the world of online video. And we, your friendly DFW video production studio, are excited about new YouTube features that, when used correctly, can help increase views and conversions on YouTube.
Bigger Focus on Channels
This is the new page you see on YouTube once you've logged in. This new interface serves as a central hub for relevant information about your video content and allows for easier interaction with channels you've subscribed to. The dark sidebar on the right makes it easier to view your channel subscriptions and publish videos to other social media sites.
New Video Manager
YouTube's also made some much needed improvements to its video manager. The redesign makes many of the previously tedious tasks simpler by allowing you to make multiple video adjustments at once, which is particularly nice for brands that have series of content. The new interface also makes monetizing content easier, as well as monitoring basic video statistics.
Why does it matter?
This redesign shows an emphasis on channels. YouTube is making it easier for users to subscribe to channels and interact with them in new ways; these updates will make following (and sharing) a series of videos from content creators easier. Because of the size of YouTube, redesigns of this magnitude impact millions of people. Check out some of these YouTube stats from Mashable:
- 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day.
- More than 3 billion videos are viewed per day.
- Users upload the equivalent of 240,000 full-length films every week.
- More video is uploaded to YouTube in one month than the three major U.S. networks created in 60 years.
- 70% of YouTube traffic comes from outside the U.S.
- YouTube is localized in 25 countries across 43 languages.
- YouTube’s demographic is broad: mostly consisting of 18- to 54-year-olds. YouTube has 800 million unique users visit each month.