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How Much Should You Budget for Video Production?

Michael Manes | January 11, 2019

TL;DR

  • Placing a valuation on your KPIs will help estimate the right budget
  • Determine production quality that fits your needs
  • Earmark budget dollars for media buys to accomplish goals

Do You Know How to Clearly Define the ROI on Video?

As...

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How To Tell A Good Story

Michael Manes | December 20, 2018

TL;DR

  • Videos should have a good story to be remembered
  • Good stories honor a basic format that is easily replicated
  • Include a relatable hero who has a clear need
  • Your hero needs to have a problem getting what they want
  • Your brand should be part...
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How To Develop a Strategy for Your Video Production

Michael Manes | December 11, 2018

TL;DR

  • Use video to solve practical pain points for your brand
  • Understand who will see your video and how/where they will see it
  • Know how to measure success before you begin

Are your videos converting viewers into customers?

Your video...

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This Week's "Best of the Web" Videos

steadfastdev | November 04, 2012

Happy Friday afternoon everyone! Here are a few of our staff's favorite videos this week. Which one's your favorite?

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Friday Favorite Videos — Staff Picks — 06.01.2012

steadfastdev | June 01, 2012

Happy Friday everyone! Here they are, the best videos on the web as curated by your friendly DFW video production company. Let us know which is your favorite in the comments. Have a great weekend!

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Non-Branded, Branded Video Content with Joel McHale

steadfastdev | April 09, 2012

Branded video content is becoming more and more prevalent on the web. Companies are realizing that to engage with consumers online, the 30 second spot model is largely ineffective. Instead, brands are trying to entertain their audience and create...

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Friday Favorite Videos — Staff Picks — 03.02.2012

steadfastdev | March 02, 2012

Happy Friday! Below are the best videos on the web this week as curated by your friendly Red Productions staff. Let us know your favorite in the comments and have a great weekend!

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ADDYs 2012 Recap

steadfastdev | February 27, 2012
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New Year, New YouTube Features

steadfastdev | January 02, 2012

Happy New Year everyone! 2012 promises to be an exciting year for the world of online video. And we, your friendly DFW video production studio, are excited about new YouTube features that, when used correctly, can help increase views and conversions...

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A Look at Christmas Videos Past

steadfastdev | December 21, 2011

Here at Red Productions, we take our Christmas cards seriously. Several years ago, we decided that as a video production company, our clients would probably enjoy a video from us more than a traditional holiday card. And we were right. Several fans...

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