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How Much Should You Budget for Video Production?

Michael Manes | January 11, 2019

TL;DR

  • Placing a valuation on your KPIs will help estimate the right budget
  • Determine production quality that fits your needs
  • Earmark budget dollars for media buys to accomplish goals

Do You Know How to Clearly Define the ROI on Video?

As...

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How To Tell A Good Story

Michael Manes | December 20, 2018

TL;DR

  • Videos should have a good story to be remembered
  • Good stories honor a basic format that is easily replicated
  • Include a relatable hero who has a clear need
  • Your hero needs to have a problem getting what they want
  • Your brand should be part...
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How To Develop a Strategy for Your Video Production

Michael Manes | December 11, 2018

TL;DR

  • Use video to solve practical pain points for your brand
  • Understand who will see your video and how/where they will see it
  • Know how to measure success before you begin

Are your videos converting viewers into customers?

Your video...

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Red Productions Headed to College Sports Video Summit #CSVS

steadfastdev | June 05, 2012

This week, a few Red Productions team members will pack up and head East for the College Sports Video Summit in Atlanta. We've been nominated for two sports video awards for our work for TCU Baseball and TCU Football.

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What Does it Take to Create a Viral Video?

steadfastdev | April 25, 2012

Creating a viral video is today's marketing gold rush. Companies everywhere are trying to create something that will get millions of views online and make them the cool kids on the block. As a responsible video production company, we want to provide...

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Friday Favorite Videos — Staff Picks — 04.13.2012

steadfastdev | April 13, 2012

Here they are, the best videos on the web this week. Let us know your favorites in the comments. Have a good weekend!

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Non-Branded, Branded Video Content with Joel McHale

steadfastdev | April 09, 2012

Branded video content is becoming more and more prevalent on the web. Companies are realizing that to engage with consumers online, the 30 second spot model is largely ineffective. Instead, brands are trying to entertain their audience and create...

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Funny Friday Web Videos

steadfastdev | January 13, 2012

Each Friday, our staff picks their favorite videos on the web and we post them here for you to decide which is the best. Let us know which are your favorites in the comments.

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New Year, New YouTube Features

steadfastdev | January 02, 2012

Happy New Year everyone! 2012 promises to be an exciting year for the world of online video. And we, your friendly DFW video production studio, are excited about new YouTube features that, when used correctly, can help increase views and conversions...

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10 Tips to Creating Remarkable Corporate Video

steadfastdev | December 14, 2011

I came across this article from Thomas Clifford on DirectorTom.com from 2007, and it's remarkable how relevant it still is today. So much of corporate video is so dreadfully boring when it doesn't have to be. Follow these tips on your next corporate...

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